Community leaders face challenges in articulating the value of their ecosystems to executives for funding growth. The need to link community engagement to business goals is critical. Notably, 34% can now prove their community's worth, up from 20% last year, indicating progress. Nonetheless, gaps remain, with many unable to define value. Also, community managers typically handle metrics, but the best teams have dedicated analysts, suggesting that specialization in metric analysis is a winning strategy for demonstrating impact effectively.
A key insight from this year's survey highlights who is responsible for collecting, analyzing, and reporting on community metrics. The data shows that community managers are typically the primary individuals handling these tasks.
Among the best-in-class segment, the percentage is even higher, showcasing a trend towards greater accountability. However, it's concerning to note that 21% of this top-tier segment and 32% of all respondents are still unsure or unable to articulate their community's value.
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