"MySpace was launched in August 2003 as a project created by employees of the digital marketing company eUniverse in Los Angeles. Founders Chris DeWolfe and Tom Anderson set up the new platform to enable users to create profiles and connect with each other socially. In those years, online social networking was still experimental and poorly understood. Despite its experimental nature, MySpace experienced explosive growth in its first year as early adopters invited their friends to join the site."
"This level of creative freedom and flexibility appealed strongly to teenagers and young adults, helping MySpace build a passionate and expressive user base that earlier social platforms had never seen. By late 2004, MySpace surpassed Friendster, which had struggled with technical failures and slow performance. A lot of Friendster users migrated over to MySpace seeking a more reliable service and a greater level of personal expression."
MySpace launched in August 2003 as a project by employees of eUniverse in Los Angeles, founded by Chris DeWolfe and Tom Anderson to enable users to create profiles and connect socially. Online social networking remained experimental at that time. The site experienced explosive growth in its first year as early adopters invited friends through straightforward signup and personal email invitations. Deep profile customization, including layouts, music players, colors, and embedded HTML, attracted teenagers and young adults. By late 2004 MySpace surpassed Friendster after technical failures drove many users to migrate. Musicians used MySpace to upload songs and connect directly with fans, embedding the platform in youth culture and expanding its reach beyond simple social networking; growing engagement drew advertiser attention.
Read at MoneyMade
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