
"This groundbreaking study demonstrates that it is possible to experience a color that previously could not be perceived, namely Olo, through selective stimulation of cone cells."
"The Oz technique represents a significant advancement in visual science, allowing researchers to bypass the traditional constraints of color perception imposed by our cone cells."
Researchers led by James Fong at UC Berkeley have developed the Oz technique, allowing targeted stimulation of specific retinal cone cells, leading to the perception of a new color called Olo. Traditionally, M cones are activated alongside L and S cones, making certain color experiences impossible. However, this new method can stimulate thousands of M cones without affecting the other types, enabling subjects to experience Olo, a unique hue reminiscent of a highly saturated teal. This breakthrough opens new avenues in color perception research and understanding how we visualize colors.
Read at Psychology Today
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