The Great Moose Migration livestream, broadcast by Sweden's SVT, invites viewers worldwide to watch moose traverse the Ångerman River each spring. Since 2019, over 30 cameras provide a slow and tranquil viewing experience that stands in stark contrast to fast-paced social media. Despite typically silent scenes infused with nature sounds, the livestream garnered 9 million viewers last year, showcasing a unique appeal. The contrast to popular content such as Shark Week, which attracted over 22 million viewers in 2023, highlights the allure of such a calming natural spectacle.
"What makes this kind of livestream so compelling is that it's so drastically different from what we're normally exposed to on the internet."
"Last year, 9 million viewers tuned into SVT's moose stream. By comparison, the Discovery Channel's Shark Week saw more than 22 million viewers in 2023."
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