""What makes this kind of livestream so compelling is that it's so drastically different from what we're normally exposed to on the internet.""
""Last year, 9 million viewers tuned into SVT's moose stream. By comparison, the Discovery Channel's Shark Week saw more than 22 million viewers in 2023.""
The Great Moose Migration livestream, broadcast by Sweden's SVT, invites viewers worldwide to watch moose traverse the Ångerman River each spring. Since 2019, over 30 cameras provide a slow and tranquil viewing experience that stands in stark contrast to fast-paced social media. Despite typically silent scenes infused with nature sounds, the livestream garnered 9 million viewers last year, showcasing a unique appeal. The contrast to popular content such as Shark Week, which attracted over 22 million viewers in 2023, highlights the allure of such a calming natural spectacle.
Read at TechCrunch
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