"Artist-provocateur Stuart Semple has launched an acrylic paint called 'Yolo,' inspired by the newly discovered color 'olo,' making it accessible to a wider audience."
"Semple, known for his 'liberation' of color, believes that if 'olo' is a new color, everyone should have the chance to experience it."
Scientists have discovered a new color, 'olo,' that only five people have seen. Artist Stuart Semple responded by creating 'Yolo,' an acrylic paint version priced at $10,000, aiming to make this color accessible to more people. Semple, known for previous color innovations, believes everyone should experience new colors, leading to a rush of interest from artists after Yolo's launch. In just 48 hours, he sold nearly 500 bottles, highlighting the demand for new and unique colors in the art community.
Read at Fast Company
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