
"Paraiso Plant Studio has moved into the former Market Hall Foods space on Fourth Street, just a few doors down from its previous spot. The new 4,000-square-foot space, which opened in November, is nearly three times the size of the previous location, and gives the Paraiso team not only more space for more plants but ample room for workshops and special events and a protected space for floral arrangements, which was previously done outdoors at the nearby Flor flower stand."
"The new move was made possible in part by money raised through SMBX, an online marketplace that allows small businesses to issue bonds. Paraiso made $217,190 from 182 investors on the platform. The company will pay each investor back over the course of 60 months with 11.5% interest. Other Berkeley businesses that have successfully raised capital through SMBX include Boichik Bagels, which raised over $1 million for its West Berkeley bagel plant and Case de Chocolates, the chocolate maker and retailer on Ashby Avenue, which raised $200,000."
Paraiso Plant Studio relocated into the former Market Hall Foods space on Fourth Street, opening a 4,000-square-foot shop in November that is nearly three times its prior size. The new space accommodates a larger plant inventory, workshops, special events, and an indoor area for floral arrangement production. Owner Maria Blum-Sullivan founded Paraiso in 2019 in a 15-by-15-foot Allston Way room and had previously worked outdoors at the Flor flower stand. The expansion was funded in part by SMBX bonds, with Paraiso raising $217,190 from 182 investors to be repaid over 60 months at 11.5% interest. Paraiso plans free community events.
Read at www.berkeleyside.org
Unable to calculate read time
Collection
[
|
...
]