"A long-running charity ad campaign familiar to Canadians for its catchy Kars4Kids jingle will no longer play in California after a court found it violates false advertising laws. The popular ad shows children singing the tune while playing musical instruments and asking people to donate their cars. In 2021, however, California cabinetmaker Bruce Puterbaugh, who is in his 70s, filed a lawsuit after donating a 2001 Volvo XC worth $250 US. Puterbaugh claims he was under the impression the charity helped "underprivileged kids from all over the U.S," according to court documents."
"Those documents show it wasn't until later that he learned the main purpose of Kars4Kids is not helping local disadvantaged children but instead funding a Jewish organization called Oorah. In his decision earlier this month, Judge Gassia Apkarian of the Superior Court of California noted Oorah's programs include "matchmaking for young adults and gap year trips to Israel for 17 and 18-year-olds.""
"Charity Intelligence Canada gave Kars4Kids its sole one-star rating, meaning it found failures on multiple issues, including reporting to donors about how their money helped. "It's a fail when it comes to transparency," said Kate Bahen, the managing director. "You have better giving options." "When you see a one-star by Charity Intelligence, I hope it gives you pause," says Kate Bahen, the managing director."
"But according to Kars4Kids Canada's website, the entity is also part of Oorah Charitable Organization, a non-profit Jewish group. Oorah is listed as a registered charity with the Canada Revenue Agency. Wendy Kirwan, Kars4Kids' director of public relations, did not respond when asked whether any of the proceeds raised in Canada go to help Canadian children."
A long-running Kars4Kids charity ad campaign will no longer play in California after a court ruling found it violates false advertising laws. The ads feature children singing a jingle while playing instruments and asking viewers to donate cars. A California donor sued after donating a vehicle, saying he believed the charity helped underprivileged children across the United States. Court documents indicate he later learned the main purpose was funding Oorah, a Jewish organization. The court noted Oorah programs include matchmaking for young adults and gap year trips to Israel for 17 and 18-year-olds. In Canada, Charity Intelligence Canada gave Kars4Kids a one-star rating for multiple failures, including transparency about how donations are used.
Read at www.cbc.ca
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