A recent survey revealed that for homebuyers, friends and family are the primary resources, alongside internet searches. Realtors are favored by most demographics, while nonprofit housing counselors are recognized for their importance, especially for first-time buyers. NeighborWorks emphasizes starting the homebuying journey with a certified nonprofit to benefit from essential advice on financing and maintaining a home. Despite realtors' prominence due to marketing budgets, housing counselors provide crucial support at little or no cost, guiding buyers throughout the entire process. NeighborWorks helped over 16,000 homebuyers last year, highlighting the need for accessible support.
"Friends and family, as well as internet search engines, were each cited as the top resource by 19% of respondents. This indicates a reliance on personal connections and online information during the homebuying process."
"The real estate industry's larger marketing budget and central role in the home search process play a significant role in how buyers choose their resources, with realtors often being the preferred resource."
"For first-time homebuyers, the guidance and support offered by nonprofit housing counselors can be essential to sustaining homeownership, providing a critical advantage from start to finish."
"Buying a home is complicated even for repeat buyers. A nonprofit housing counselor walks alongside a buyer nearly every step of the way, providing invaluable advice readily available, often at low or no cost."
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