Fanatics Fest 2025, held in New York City, attracted over 125,000 attendees, a significant increase from last year. The event showcased successful enhancements, particularly in sports activations and card trading, which was moved to a centralized location for better visibility and engagement. Senior Vice President Mike Armstrong highlighted the importance of feedback and emphasized the strategic placement of card trading booths to draw in more fans, creating a more interactive experience alongside other fan activities like autograph sessions.
Attendance numbers soared for Fanatics Fest 2025, with over 125,000 fans attending, reflecting significant improvements and a well-received focus on trading cards.
By placing card trading at the forefront of the event and integrating them with other fan activities, Fanatics successfully enhanced the overall attendee experience.
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