"Simon Jordan criticized the decision to raise season ticket prices, stating that fans will not accept a price hike without assurance of wise spending. He recounted his own experiences with fan backlash when he raised prices, emphasizing that fans often feel entitled to dictate spending. Jordan remarked, 'What the fans will say is that's fantastic, as long as you deploy it wisely. And wisely is subjective, isn't it?' He also noted that the NFL investment group has 'deep pockets' but cautioned about their early management in Glasgow."
"Jordan expressed skepticism about the acceptance of the season ticket price increase, stating, 'No, because they'll tell you how to spend your money.' He reflected on his own experiences with fans during price hikes, saying, 'I would say to the fans with great glee, I am going to raise your season ticket prices... it's a trade off.' He highlighted the subjective nature of what constitutes wise spending, suggesting that fans' expectations may not align with management decisions."
Rangers' American owners are set to inject £16 million into the club through a share issue, which will involve other major investors. An increase in adult season ticket prices by 6.5% is part of this investment plan. The chairman's open letter indicated that additional funds could be available based on the Premiership title race outcome. Concerns have been raised about the price hike and its acceptance by fans, with warnings that it could backfire if not managed wisely.
Read at Daily Record
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