A Queens Dick’s Sporting Goods store saw intense demand for Knicks items after a playoff win, with customers lining up at 10 p.m. to buy orange-and-blue gear. Locker room hats and Finals-related apparel sold out within an hour, and staff reported customers crying because sold-out items were unavailable. A long-time Knicks fan bought a new NBA Finals tee, waiting 27 years since the team last reached the finals. Meanwhile, the store’s large World Cup merchandise area, including Adidas jerseys and 2026 FIFA World Cup-branded products, remained barely purchased. Even with three daily FedEx shipments, Knicks inventory ran low as emotions rose, suggesting strong competition for e-commerce against brick-and-mortar retailers.
""[Monday] was a madhouse in here," Dicks rep Yesenia Peña said at the Glendale, Queens store. "The locker room hats, what they wore when they clinched, we got 300 of them ... and within the hour they were sold out. "I have customers, men, crying," she added."
""Yeah, the Knicks are selling more," the store clerk remarked. The Queens location was one of roughly 20 sites in the tri-state area to reopen to the public at 10 p.m. following Monday's 130-93 win against the Cavaliers to a line of customers eagerly waiting for a chance to grab orange-and-blue swag."
"Despite being in one of the most diverse and international areas of the world, the Queens Dicks' gargantuan World Cup merchandise section - featuring Adidas "away" jerseys for various soccer teams and 2026 FIFA World Cup-branded merch - appear to have been all but forgotten."
"Despite getting three different shipments from FedEx daily, the merchandise is consistently running low while emotions are running higher than ever, die-hard Knicks fan Peña said. "We might've had, like, 20 people out there [Monday night] waiting to buy this shirt," Peña said, "because this is what the players wore.""
Read at New York Post
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