Exclusive | I wrote the iconic Knicks theme song 30 years ago - here's how much I got paid for it
Briefly

In 1993, Knicks fan Jesse Itzler fulfilled his dream of writing a theme song for his beloved team. He created 'Go New York,' aiming to inspire chants at Madison Square Garden. Despite initial challenges, he secured a meeting with Knicks executives, leading to the song's debut at the All-Star game. The anthem became a 90s cultural staple, with Itzler reflecting on its lasting impact on fans, who still regard it as a significant part of their childhood. His success story illustrates the blend of passion and opportunity in realizing dreams.
"I had an idea to write a song that would get people in the Garden chanting during a timeout, noting the hunger for higher energy at the time."
"So many people tell me, 'That was the soundtrack of my 90s'... It lasting more than 30 years is unbelievable."
Read at New York Post
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