At Fanatics Fest, the representation of hockey cards was notably limited, as displayed by Total Sports Cards from Toronto, which showcased rare cards of NHL stars. The American sports convention predominantly focused on football, baseball, and basketball, with hockey trailing in popularity. Grant Paterson, the card store owner, highlighted the need to increase hockey's visibility in the U.S. market, as statistics continue to reflect hockey's lower popularity compared to other mainstream sports, with only 3% of U.S. adults recognizing it as their favorite sport.
"Hockey's selection was limited at Fanatics Fest compared to football, baseball, and basketball, indicating its ongoing struggles to reach American audiences despite being in the big four leagues."
"There's a lack of representation of hockey in the U.S., and we try to bring some cool cards for everyone to shop and get an option of it."
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