"With a savvy social media presence and grassroots campaign that garnered international attention and galvanized thousands of first-time voters - many of whom are young or people of color, or both - Mamdani has provided a blueprint for canvassing to progressives online. His relatable videos have also offered a particularly hopeful and affectionate vision of New York, built unwaveringly on the premise that life doesn't have to be as hard as it's become."
"His snappy content and his persistence in getting out and meeting people including his critics positioned Mamdani in stark contrast to the scandal-plagued old guard candidate, the disgraced former state governor Andrew Cuomo, who ran as an independent and benefitted from the backing of ultra-rich donors and corporations. Mamdani and Cuomo represented two very different wings of a Democratic party whose popularity is waning nationally; one deeply unpopular and infuriatingly uninspiring, the other genuinely ambitious and exciting."
Zohran Mamdani, a 34-year-old democratic socialist, will be New York's first Muslim mayor after a meteoric rise from political obscurity. A savvy social media presence and grassroots campaign galvanized thousands of first-time voters, many young or people of color. Relatable videos presented a hopeful, affectionate vision of New York and argued that life need not be as hard as it has become. Social media hits included coining 'halalflation', pledging to freeze rent, jumping into Coney Island waves, viral subway elopement photos, and marathon commentary on rent prices. A viral video interviewing working-class New Yorkers of color about their voting choices resonated widely. Persistent outreach and meeting critics positioned Mamdani in stark contrast to the scandal-plagued, well-funded former governor Andrew Cuomo.
Read at www.theguardian.com
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