"But horrible décor is no longer something many buyers know how to shrug off - or are willing to, now that luxury pricing's come to even the lowest-end apartments. In most parts of Manhattan and Brooklyn, where $1 million gets you a one-, maybe a two-bedroom, and often one with an awkward layout or unfortunate view, staging has gone from a rare practice deployed mainly at new developments and super-high-end homes to something even many rental brokers consider de rigueur."
"As one real-estate agent recently , her idea of staging used to involve bringing a bouquet of bodega roses when she photographed an apartment; now she digitally stages even the dinkiest rental to look "all West Elm-y and cute." After years of exposure to home-renovation shows, social-media influencers, and recreational Zillow browsing, buyers expect listing photos with clean, minimalistic décor and, barring that, at least nothing too specific or off-putting, like zany patterned walls or full-on Louis XIV styling."
Staging has become common across Manhattan and Brooklyn, extending beyond new developments and luxury homes to many modest rentals. Buyers now expect listing photos with clean, minimalistic decor or at least neutral styling because of exposure to renovation shows, social media influencers, and recreational browsing. Brokers often digitally stage even small rentals to meet these expectations. Some sellers resist staging or digital alterations due to attachment to personal furnishings or principle. Brokers warn against excessive digital staging to avoid shocking in-person viewers. Staging helps justify high prices in markets where even modest apartments command luxury-level amounts.
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