On July 8, New York City FC launched a five-story-high inflatable pigeon on a guerrilla-style event called "The Five Borough Flight." This 700-pound sculpture began its journey in Staten Island, floating up the Hudson River and back down, showcasing all five boroughs before resting in Willets Point, where the new stadium, Etihad Park, will be built by 2027. The installation was strategically timed with the FIFA Club World Cup in New Jersey, representing NYCFC’s efforts to stand out in the sports landscape and build excitement around soccer's growing popularity in the U.S. ahead of the 2026 World Cup.
New York City FC launched a five-story-high inflatable pigeon on July 8 that will float down the Hudson River in a guerrilla-style activation dubbed "The Five Borough Flight." The 700-pound floating sculpture begins its journey in Staten Island before traveling up the Hudson River, then "flying" back down past all five boroughs before ultimately coming to rest in Willets Point - the future home of NYCFC's new stadium, Etihad Park, scheduled to open in 2027.
The giant pigeon represents NYCFC's strategic effort to stand out in New York's crowded sports landscape while building excitement for their future home stadium. The club has adopted the humble pigeon as an unofficial mascot, embracing a symbol that resonates with authentic New York City culture.
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