On July 8, New York City FC launched a five-story-high inflatable pigeon that floated down the Hudson River in an event called 'The Five Borough Flight.' The 700-pound floating sculpture began in Staten Island, traveled up the river, and returned down past all five boroughs, concluding at Willets Point where NYCFC's new stadium will be built by 2027. This event coincided with the FIFA Club World Cup taking place in New Jersey, reflecting soccer's growing popularity in the U.S. and NYCFC's efforts to stand out in the crowded sports market.
On July 8, New York City FC launched a five-story-high inflatable pigeon, weighing 700 pounds, which floated down the Hudson River in an event called 'The Five Borough Flight.' The inflatable sculpture travels from Staten Island, passing through all five boroughs, and is planned to end at Willets Point, the future site of NYCFC's stadium, Etihad Park, opening in 2027.
The giant pigeon symbolizes NYCFC's strategy to differentiate itself in New York's competitive sports environment and create buzz for their upcoming stadium. The club adopted the pigeon as an unofficial mascot, aligning with authentic New York City culture.
This activation coincides with the FIFA Club World Cup being held in New Jersey, showcasing soccer's rising popularity in the U.S. ahead of the 2026 World Cup.
Following a 3-1 victory over Toronto FC, New York City FC is set to play against Charlotte FC on July 12 and Orlando City FC on July 16 in the MLS.
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