The Strategy Behind Mamdani's Success: Social Media Marketing

"Nov. 4, 2025, was a significant day for many Americans. As they do every two years, voters across the country carved out part of their day to visit their local polling places and cast ballots in their states' general elections. Often overshadowed by presidential elections, state legislative races tend to receive far less national attention. This is despite how local politics play a vital role in shaping the broader legislative landscape of the United States, one that ultimately influences decisions felt around the world."

"There was an unexpected amount of interest in voting from Americans across the nation who waited with bated breath as Nov. 4 loomed. The perceived indifference of Americans to local elections appeared to have waned with the promise of pivotal political changes on the horizon. Most notably at the forefront of this surge in attention toward local elections was the New York City mayoral race, which featured Democratic candidate Zohran Mamdani, Independent candidate Andrew Cuomo, and Republican candidate Curtis Sliwa."

Nov. 4, 2025, saw voters nationwide visit local polling places to cast ballots in general elections. State legislative races typically receive far less national attention despite shaping the broader U.S. legislative landscape and influencing global decisions. The 2025 local elections generated unexpected interest, with Americans waiting with bated breath as pivotal political changes loomed. The New York City mayoral race became a focal point, featuring Zohran Mamdani, Andrew Cuomo, and Curtis Sliwa. Cuomo held longstanding name recognition, but Mamdani, a former Queens State Assembly member and relative newcomer nationally, surged ahead through pervasive activity on X, TikTok, and other social platforms.

Read at Her Campus