""The idea of the Times as a shared experience is something that we have leaned into for a long time," Cotton said. "We've heard so many wonderful stories over the years about families learning to love the Times by sharing different sections of the print paper at the breakfast table.""
"The NYT Family subscription is an attempt, Cotton said, "to create that kind of communal experience in the digital world.""
The New York Times introduced an All Access Family subscription for up to four users at $30/month and a Games family plan at $10/month. The family option costs about $5 more per month than an individual subscription; individual games subscriptions run roughly $50/year versus $120/year for a family games plan. The offering aims to attract new subscribers, upgrade existing ones, and bring younger audiences into the fold. Early testing indicates family plans have higher retention rates. The move echoes historical strategies of shared family reading that increased youth readership and adapts that communal habit to digital products.
Read at Nieman Lab
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