'The City of New York' logo on Mamdani's jacket comes from city history

"Two of the jackets he wore were given to him: a green fleece from the New York City Department of Sanitation (DSNY), and a black windbreaker from the New York City Emergency Management Department (NYCEM). A third, black, custom Carhartt jacket was personalized at the Brooklyn embroidery shop Arena Embroidery. The custom jacket features "The City of New York" written out in long-limbed serifs originally found on old municipal stationery letterhead from the 1980s and '90s."

"The typographic style of the "The City of New York" mark is vintage, but it's also back in vogue. Noah Neary, a senior adviser to Mamdani's wife, Rama Duwaji, designed the mark, and the style can be seen on items like "New York or Nowhere" brand totes, or even on an "Eric Adams Raised My Rent" shirt from Mamdani's mayoral campaign."

Zohran Mamdani wore three jackets marked with 'Mayor' during his first snowstorm: a DSNY green fleece, an NYC Emergency Management black windbreaker, and a custom black Carhartt. The Carhartt was personalized at Arena Embroidery in Brooklyn and bears a white wordmark reading "The City of New York" set in long-limbed serifs from 1980s and '90s municipal letterhead. A hidden collar inscription reads "No Problem Too Big, No Task Too Small." Noah Neary designed the wordmark, and the vintage typographic style has resurfaced on local merchandise. Officially embroidered jackets have become an informal uniform for officials at disaster sites.

Read at Fast Company