Pete Davidson and Colin Jost's Ferry Took to the Sea, Briefly

"Colin Jost and Pete Davidson's ferry set sail this weekend, kind of. Wrapped in a Nike billboard (with a giant swoosh and the tagline "NYC WON'T CARRY YOU. IT PUSHES YOU"), the boat, unable to move on its own power, was towed for a little spin around New York Harbor. There's some joke in that, surely."

"Perhaps this is why the would-be floating club has so far mostly served as advertising space - this time for Nike in its marathon-timed campaign, but Tommy Hilfiger rented the ferry last fall for a fashion show, and a horror movie has used it as a set. (The aptly titled Screamboat is supposedly getting an aptly titled sequel, Screamboat 2.)"

"Still, it's rare to see it on the move. Rare enough that when TJ Smolka, a high-school teacher in Staten Island, first saw it getting its reddish-pink makeover last month, he alerted a text group of fellow ferry watchers. Together, they tracked its run through the harbor. Come Monday, he noted that it's back in its normal dock - still covered in the Nike banner colors. "I fear now that it's going to sit there like that," he said."

The ferry owned by Colin Jost and Pete Davidson was wrapped in a large Nike billboard featuring the tagline "NYC WON'T CARRY YOU. IT PUSHES YOU" and was towed for a brief tour of New York Harbor because it cannot move under its own power. The vessel's ownership group also includes an architect and a club promoter. Owners owe their lawyers $13,500 and may have paid $600,000 to a Staten Island shipyard for storage as the vessel accumulated docking fees. The ferry has mostly been used for advertising and events, including a Nike campaign, a Tommy Hilfiger fashion show, and a horror film. Local ferry watchers tracked its short run, and the ferry returned to its usual dock still covered by the Nike banner.

Read at Curbed