New York City FC is unveiling a 700-lb, five-story pigeon in a public activation during the FIFA Club World Cup. The pigeon will travel on a route across the five boroughs starting from Staten Island, showcasing NYCFC's pride for the city. Designed by Tavern, this installation honors New York's prolific pigeons, acting as a mascot for the club. Viewers can watch as it flies up the Hudson River and through major parks, boosting excitement around soccer in the city ahead of NYCFC's new stadium opening in 2027.
New York City FC (NYCFC) is releasing a 700-lb, five-story-tall pigeon floating around the coast of Manhattan during the FIFA Club World Cup.
The installation is a nod to New York's most prolific resident and the Club's unofficial mascot, designed to stop soccer fans in their tracks.
The guerrilla-style activation coincides with soccer-themed stunts across the city, such as Tunisian and Brazilian fans taking over Times Square.
The pigeon is expected to visit all five boroughs, encouraging local fans to celebrate their hometown team's future.
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