"That's my work seen the most, Ong said recently of her illustrations for Don't be Someone's Subway Story, possibly one of the highest profile campaigns in New York City history. A lot of people were happy this campaign was up. Ong's work is part of an award-winning Courtesy Counts campaign by the MTA using art to convey a serious message. MTA Chief Customer Officer Shanifah Rieara said there are about 6 million daily users across the system."
"Clearly, the content we are communicating remains at the forefront of customers' minds. Rather than simply posting signs advising straphangers to be courteous, the MTA decided to get its message across with humor and art. We took a bit of a tongue-in-cheek approach to speak to serious issues that customers see on a daily basis, Ribeiro said. We were looking to communicate in less of a heavy-handed way."
Sophie Ong, known as Zovi, displays illustrations across New York City's subway cars and stations, reaching millions of riders without people needing to leave the system. Her work features in Don't be Someone's Subway Story, part of an award-winning Courtesy Counts campaign by the MTA. The campaign runs on about 10,000 screens across subway cars, stations, buses, the LIRR, and Metro-North, and launched in October 2023. MTA officials note roughly 6 million daily users. The creative uses bright cartoon illustrations and tongue-in-cheek humor to address everyday courtesy issues and to communicate the message in a less heavy-handed, eye-catching way.
Read at www.amny.com
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