"If New York's holiday season has a power button, someone's about to flip it on along Fifth Avenue. Later this month, the world's most photographed stretch of retail stores will transform into a holiday wonderland-smelling like pine and pomegranate, illuminated by more than 15,000 crystals and serving Parisian hot chocolate on the sidewalk."
"The festivities kick off next week on November 19 with the return of the Fifth Avenue Snowflake, the 30-foot-wide crystal beacon that lights up the corner of Fifth Avenue and 57th Street from 50 feet above. Newly renovated, the snowflake can now throw a full-on LED light show-and doubles as a force for good: proceeds from its installation support the Fifth Avenue Snowflake for Humanity, benefitting St. Jude Children's Research Hospital."
"The Fifth Avenue Association has teamed up with Nest New York and artist Donald "Drawbertson" Robertson to perfume the sidewalks from 47th to 59th Streets with Nest's holiday fragrance-a heady blend of pomegranate, pine, cloves, cinnamon, vanilla and amber, all wafting through illuminated displays and life-size character cut-outs."
Fifth Avenue will transform into a pedestrian-only, multi-sensory holiday destination from late November through early January. A renovated 30-foot-wide Fifth Avenue Snowflake will light at Fifth and 57th starting November 19, featuring an LED light show and raising proceeds for St. Jude Children's Research Hospital. Two days later, scented installations from 47th to 59th Streets will diffuse Nest New York's holiday fragrance of pomegranate, pine, cloves, cinnamon, vanilla and amber, integrated with illuminated displays by artist Donald "Drawbertson" Robertson. Le Chalet Longchamp will serve Angelina Paris treats outside 645 Fifth Avenue from November 21 to January 5, 2026. Holiday Open Streets closes Fifth Avenue to cars on December 14 between 48th and 55th for six hours of music, pop-ups and limited-edition offerings.
Read at Time Out New York
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