Grand Central Station ditches ads for Humans of New York exhibit. See it.
Briefly

"Humans of New York, the viral social media project documenting the lives of every day New Yorkers, is taking over the historic Grand Central Station in New York City in a "first-of-its-kind immersive experience." Created by Humans of New York's Brandon Stanton," the exhibit titled " Dear New York," after Stanton's new book of the same name, has transformed Grand Central in Manhattan a "sweeping visual love letter to the people of New York.""
"with more than 150 digital screens displaying portraits and stories from Stanton's Humans of New York archive. Fifty-foot projections with stories of New Yorkers are displayed in the station's Main Concourse as music composed in collaboration with The Juilliard School plays in the background. David Korins, the Emmy-winning and Tony-nominated designer known for "Hamilton," and "Dear Evan Hansen," serves as creative director of experience for "Dear New York.""
"The exhibit aims to highlight the "resilience and humanity of the city" at a time when "many New Yorkers are feeling the strain of rising costs, division, and isolation." The art installation, described as the largest the city as seen in decades, opened on Monday, Oct. 6 and will run through Oct. 19. It is free and open to the public."
Brandon Stanton's Humans of New York has converted Grand Central Terminal and its subway station into an immersive installation titled "Dear New York," inspired by his new book. The spaces were cleared of advertising and filled with more than 150 digital screens and fifty-foot projections featuring portraits and stories from the Humans of New York archive. Music composed in collaboration with The Juilliard School accompanies the visuals, with David Korins serving as creative director. The installation highlights the resilience and humanity of the city amid rising costs, division, and isolation, and runs free to the public Oct. 6–19.
Read at USA TODAY
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