"The experience, which opens on February 13, spans three interactive levels, each inspired by a different slice of New York City: Central Park, the city's neighborhoods and its hidden underground world. As guests move through the space, they're encouraged to play, explore, snap photos-and, crucially, collect candy. Every visitor receives a branded i Candy NYC bucket at the door, which doubles as a map and souvenir, and gets filled with themed treats along the way."
"It's less like a museum and more like a sugar-powered city tour. Central Park is reimagined with a whimsical twist, neighborhood scenes nod to the city's many identities and the underground floor taps into the lesser-seen layers of NYC that most visitors never encounter. Along the way, there are interactive games, photo ops designed for Instagram and bite-sized bits of city history tucked between the displays."
"The entire experience is designed to be self-paced, with most visitors spending about 90 minutes inside-it's long enough to feel immersive but short enough to avoid full candy overload. Once the journey wraps, guests exit through a dedicated Candy Shop stocked with exclusive sweets and nostalgic shop-themed sections, giving them a chance to keep the sugar high going a little longer (or stock up for later)."
i Candy NYC occupies One Times Square beneath the New Year's Eve Ball and opens February 13 as a ticketed, multi-floor attraction. The installation features three themed levels inspired by Central Park, New York neighborhoods, and the city's hidden underground. Visitors receive a branded bucket that doubles as a map and is filled with themed candy at stations throughout the experience. The space emphasizes interactive games, Instagram-ready photo ops, and short historical vignettes. Visits are self-paced, averaging about 90 minutes, and conclude with a dedicated Candy Shop offering exclusive sweets and nostalgic merchandise.
Read at Time Out New York
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