"A few weeks ago we reported that the ECHL's Utah Grizzlies would possibly be relocated to Trenton, New Jersey. On Tuesday the ECHL announced the move as official for the 2026-2027 ECHL season. The city previously played host to a team the Trenton Titans (with a rebrand to the Trenton Devils in there) from 1999-2013. Frank Servalli tweeted the day before that there would be a contest to name the team, so let's take a look at some possible suggestions."
"Trenton has had this team since 1994 and they currently play in MLB's Draft League. More importantly the team name has stayed the same since 1994. It has instant recognition in the area and has that always fun alliteration. While using the same name as the city's other sports team might not be the most creative option, it might also be an easy way to build community excitement and kick off cross promotion with the their fellow community partners."
"It would be their own name, yet one that matches and goes with the Trenton Thunder baseball team. Is Trenton known for lightning? Not more than anywhere else. Could it potentially be a copyright conflict with the Tampa Bay Lightning? That might be the biggest issue. "Lightning" still seems like one of those generic names that would just work in almost any scenario. The fact it plays off the minor league baseball team's name is an added bonus for Trenton."
Trenton will host an ECHL team relocated from the Utah Grizzlies beginning in the 2026–2027 season. The city previously hosted the Trenton Titans, later rebranded as the Trenton Devils, from 1999 to 2013. A naming contest will determine the new team's name. Suggested names include Trenton Thunder, leveraging the longstanding 1994 baseball team name for instant recognition and cross-promotion; Trenton Lightning, which pairs with Thunder but risks a trademark issue with the Tampa Bay Lightning; and Seagulls or Boardwalk Bullies, historical names from Atlantic City minor league hockey.
Read at Puck Prose
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