"Jack Hughes' overtime goal, which gave the United States its first Olympic gold medal in men's hockey since 1980, drew an average audience of 26 million viewers on NBC and Peacock in the U.S., according to Nielsen's Big Data + Panel ratings and Adobe Analytics digital data."
"According to Nielsen, it is the most-watched sporting event on record in U.S. history with a start time before 9 a.m. Eastern time. It is NBC's second-most-watched hockey game. Canada's OT win over the U.S. in the gold medal game at the 2010 Vancouver Games averaged 27.6 million."
"The North American audience when Hughes scored the golden goal was nearly 35 million. The Canadian Broadcasting Corporation said on Monday that 8.7 million were watching in Canada during overtime."
"The Milan-Cortina Olympics averaged 23.5 million viewers in the United States, making them the most-watched Winter Games since 2014 and drawing a 96% larger audience than the 2022 Beijing Games."
Jack Hughes scored the overtime goal that secured Team USA's 2-1 victory over Canada in men's hockey at the Milan-Cortina Olympics, earning the nation its first gold medal in the sport since 1980. The game averaged 26 million viewers across NBC and Peacock, making it the most-watched sporting event on record with a start time before 9 a.m. Eastern time. The live broadcast drew 18.6 million viewers, rising to 20.7 million with encores. Nearly 35 million viewers across North America watched the golden goal, with 8.7 million in Canada. The Milan-Cortina Olympics overall averaged 23.5 million U.S. viewers, the most-watched Winter Games since 2014.
Read at Fortune
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