"almost half the Bruins roster needed a primer on what it means to play the Trojans. "We have so many transfers and things," interim coach Tim Skipper said, "so I wanted to make sure everybody knew how significant this game was." That could make Ciaran Dooley, the team's creative content producer, a rivalry hero rivaling John Barnes, Anthony Barr and Dorian Thompson-Robinson. Dooley produced a video that tried to pack the essence of a nearly century-old rivalry into about five minutes."
"Putting aside any worries about where college sports are headed when one needs to explain anything about his biggest rival, the video had its intended effect, sparking cheers nearly a week before kickoff. Starting with a minutelong hype reel narrated by Barr, the video explained some of the rivalry basics, such as both teams wearing their home uniforms and the winner getting to take possession of the 295-pound Victory Bell before painting it in their primary school color - preferably blue."
Red Sanders once said the rivalry with USC wasn't life or death but more important. Nearly half of UCLA's roster required orientation on the rivalry because of many transfers. Interim coach Tim Skipper commissioned a five-minute primer to ensure players understood the game's significance. Creative producer Ciaran Dooley compiled historical highlights, upsets, and traditions into a video that drew cheers before kickoff. The video covered basics like wearing home uniforms, possession and painting of the 295-pound Victory Bell, and iconic chants such as 'It's always 8:47 in Westwood' and 'Eight more years!' Veterans and former players reinforced the rivalry's emotional stakes.
Read at Los Angeles Times
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