Under the leadership of Teresa Gould, the Pac-12 conference is redesigning its strategy as it approaches a new media rights package for the summer of 2026. With six new schools joining and no existing media deal, there’s potential for revenue ranging from $7 to $12 million per school per year. The scheduling will be more flexible, enabling the conference to optimize broadcast windows. The seven football-playing schools are embracing a start-up mentality, allowing for innovative scheduling practices, including games on unusual days or at non-traditional times.
The Pac-12, under Teresa Gould's leadership, is approaching a media rights negotiation as a 'blank slate,' poised to explore diverse scheduling options for optimal value.
With its seven upcoming football schools embodying a start-up mentality, the Pac-12 can schedule games creatively, including Tuesday matchups and unique kickoff times.
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