"The Patriots' 28-16 victory over the Texans last Sunday afternoon in the AFC divisional playoff round was the most-watched event in ESPN history, per Nielsen viewership data."
"The broadcast drew 37.965 million viewers across ESPN, ABC, and ESPN Deportes, and 37.910 million across ESPN and ABC alone."
"Across Disney-owned properties, it is the most-watched sporting event in the company's history, excluding Super Bowl broadcasts."
"Viewership peaked at 44.9 million viewers in the 5:45-6 p.m. window, late in the game's second half."
The Patriots defeated the Texans 28-16 in the AFC divisional playoff, producing ESPN's highest-ever viewership per Nielsen data. The broadcast attracted 37.965 million viewers across ESPN, ABC, and ESPN Deportes, and 37.910 million across ESPN and ABC alone. The audience represented a 12 percent increase compared with last year's Chiefs-Texans divisional playoff matchup on the same networks. The figures stand as standalone viewership records for ESPN, which launched in 1979 and has televised the NFL since 1987. Across Disney-owned properties, the game ranks as the most-watched sporting event in company history outside Super Bowl broadcasts. Viewership peaked at 44.9 million late in the second half.
Read at Boston.com
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