"For me, it's not just about the recovery, it's about preparing and being ready to perform,"
"I'm excited to bring what I've learned that works for me on the field into the product development side to help push some innovation forward."
"We wanted to formalize that process with Josh, as a longtime investor and Therabody user, but also as someone who is having a huge moment right now,"
"It allows us to get insights quicker and for him to be a part of the process, which makes him an even more enthusiastic advocate when products are launched."
Josh Allen met Therabody founder Jason Wersland at Buffalo Bills training camp in 2018, invested in the company three years later, and now serves as Therabody's first-ever performance adviser. The role formalizes an existing relationship and gives Allen input on product development and R&D. Allen incorporates Theragun Pro Plus, JetBoots Pro Plus, and the ThermBack LED wrap into his preparation, training, and recovery routines. Therabody will launch an ad campaign starring Allen and two exclusive Josh Allen Performance Bundles in the U.S. from September 7 through November 22. The position aims to strengthen Therabody's presence in sports and performance.
Read at Fast Company
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