"At one of the wharf popups on Jefferson Street, manager Stu Fishman says they're ready for the rush. "We're waiting for the real fans to come in," Fishman said, showing off some of the store's hottest items, including motorcycle jackets and this year's Super Bowl-branded apparel."
"With the expected tens of thousands of visitors descend on the Bay Area next week, officials warn that counterfeiters will be out in full force. Last year alone, the Department of Homeland Security seized nearly $40 million in fake sports merchandise ahead of the Super Bowl. Fishman says there are reliable ways to tell if your merch is authentic."
"Look for the NFL hologram tag Authentic Super Bowl gear includes an official NFL hologram or serial number Check the quality of stitching and printingLogos should be sharp, colors accurate and stitching clean. Blurry graphics or uneven seams are common red flags. Beware of street tables or popup tentsIf you see merchandise sold from a folding table, sidewalk rack or tent, it's likely not licensed."
Official NFL pop-up shops have opened at Fisherman's Wharf and will open inside San Francisco hotels next Thursday, offering Super Bowl LX merchandise including motorcycle jackets and branded apparel. Fans are advised to visit early to avoid long lines, which can reach two hours. Officials warn of counterfeit merchandise, noting the Department of Homeland Security seized nearly $40 million in fake sports merchandise last year. Store staff advise checking for an official NFL hologram or serial number and inspecting stitching and printing quality. Shoppers are cautioned to avoid merchandise sold from folding tables, sidewalk racks, or tents as likely unlicensed.
Read at ABC7 San Francisco
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