Google and Chipotle lean into Curt Cignetti's championship moment
Briefly

Google and Chipotle lean into Curt Cignetti's championship moment
"Curt Cignetti gave an eight-word answer, soon to be heard around the world, about how he intended to sell his vision and culture to recruits. Editor's Picks "Yeah, it's pretty simple. I win. Google me." Now, if anyone wants to check Cignetti's claim, Google has updated its webpage to confirm his answer. If you type "Curt Cignetti" into the search bar, you'll receive a number of article hits -- all below a short message at the top of the page: "Yup, he won.""
"Google's update is just one part of a busy week of off-field content for Cignetti following his remarkable national championship win Monday. The coach's Chipotle order was added to the restaurant's app as "Coach Cignetti's 'I Win' Bowl." In the buildup to the national title game, a unique tidbit about Cignetti was revealed: He eats the same Chipotle burrito bowl (rice, beans and chicken, no other toppings, side of guacamole) nearly every day."
On Dec. 20, 2023, Curt Cignetti delivered an eight-word recruiting line: "Yeah, it's pretty simple. I win. Google me." Google added a short banner reading "Yup, he won" when searching his name. Chipotle added the coach's preferred burrito bowl — rice, beans and chicken with a side of guacamole and no other toppings — to its app as "Coach Cignetti's 'I Win' Bowl." An Indiana staffer accumulated about 64,000 Chipotle rewards points picking up Cignetti's orders, equal to roughly $6,400 in burrito bowls. Fans can now order the champion's bowl through the app.
Read at ESPN.com
Unable to calculate read time
[
|
]