"the fees for broadcasting are set not so much by ratings but by Robert Klein's law of supply and demand, which is that the league has all the supply, so it can demand whatever T.F. it wants. But individual aesthetic and programming decisions are made in each one, and the principal one in every Cowboys-involved incident is how much Jerry Jones can be inserted into a gamecast."
"The game itself provided all the action it was allowed to provide by rule-70 full minutes of largely defense-free football, particularly in the second half, when each of the last 10 possessions ended in scores and the 51 total points scored during that half and OT would have represented the 20th highest scoring game of the year on their own."
NBC has emerged as the clear leader among NFL broadcasters because of superior aesthetic and programming decisions rather than technical differences. Broadcasting fees are driven by the league's supply-and-demand leverage, allowing networks to be charged accordingly. NBC's coverage emphasized frequent Jerry Jones insertions during Cowboys appearances, amplifying its perceived dominance. The Packers-Cowboys game featured 70 rule-minutes of offense-heavy play, a 40-40 tie, more than 900 total yards, and relentless second-half scoring. The Packers showed effervescence and deep flaws with maddening inconsistency, while the Cowboys remained chaotic but seemingly unconcerned when off the ball.
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