62.5 million people play fantasy sports in the U.S. and Canada, and 35% of them are women. Women aged 35 and older visiting the Yahoo Fantasy app grew 61% year over year. Fantasy football involves drafting real NFL athletes and competing in leagues that mirror the NFL season, with draft days typically in late August or early September. An all-female Seattle-based league, Tequila, Ta-Tas, and Tight Ends, includes 12 women from multiple generations. Commissioner Samantha Metcalf initially avoided fantasy football but became hooked and recruited friends. A Yahoo Sports survey found half of new fantasy players were women and nearly 20% were Gen Z.
Of the 62.5 million people playing fantasy sports in the U.S. and Canada, 35% are women, according to the Fantasy Sports & Gaming Association's 2023 survey. The trend is only growing: Women 35 and older visiting the Yahoo Fantasy app-the top-rated app for fantasy football-grew 61% year over year as of last month. A Yahoo Sports survey with DKC Analytics ahead of last season found that of the 22% of respondents who said they'd be playing fantasy football for the first time, half were women and nearly one in five were Gen Z.
One all-female Yahoo Fantasy league, Tequila, Ta-Tas, and Tight Ends, held its draft at the Yahoo Fantasy Draft Weekend in Las Vegas August 22 to 24. The league was started by commissioner Samantha Metcalf, a lifelong Seattle Seahawks fan. "I avoided fantasy football for a while because I figured it would consume my life. And it has, but it's been really fun," Metcalf tells Fast Company. "I was able to find pretty easily 10 other women friends of mine that were enough into football that I figured they would have fun with it." Today, Metcalf's Seattle-based league includes 12 women spanning different generations and backgrounds.
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