"We are thrilled to be playing internationally and specifically in Munich for the 2026 season. As an organization, we have invested greatly in the German market and are excited to play in front of our passionate German fans."
"Since 2024, as part of the NFL's Global Markets Program, the Detroit Lions have had marketing rights in the DACH region, which includes Germany, Austria and Switzerland. This has included the introduction of a mascot with a German flag-inspired mane named Leo Löwe and the hosting of back-to-back Thanksgiving Day Classic watch parties in Cologne."
"It has been a dream of mine to play a game in my mother's home country of Germany since coming to the league. I cannot wait to play in front of the incredible fans that I've gotten to know through my visits and football camps in the country."
The Detroit Lions have been selected to participate in the NFL International series with a regular season game in Munich during the 2026 season at FC Bayern Munich Stadium. The Lions have significantly invested in the German market since 2024 through the NFL's Global Markets Program, securing marketing rights in the DACH region (Germany, Austria, Switzerland). The organization has introduced a German-themed mascot, hosted Thanksgiving watch parties in Cologne, launched a streetwear collaboration with a German designer, conducted youth football camps featuring WR Amon-Ra St. Brown, and established a strategic partnership with 1. FC Köln. St. Brown, whose mother is from Cologne, expressed enthusiasm about playing in Germany.
#nfl-international-series #detroit-lions-germany-expansion #global-markets-program #amon-ra-st-brown #munich-stadium-game
Read at Bavarian Football Works
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