"Kroenke is the owner who solved the Rubik's Cube that once seemed impossible. He did more than return a beloved franchise that had been in Southern California for 49 seasons. He privately financed a $5-billion stadium in Inglewood, and committed to spending many multiples of that to develop the surrounding campus and a massive Rams village under construction in Woodland Hills."
"With the Raiders, I could tell you all about the roster, down to the third-string right guard. But that depth of knowledge about a given team wasn't important in Los Angeles. Here, I needed to establish a relationship with every NFL team owner and executive who might someday have something to do with a team moving back to the market. I had to know the politicians, the land-use attorneys, the relocation-minded heavy hitters."
Jerry Jones advised to keep eyes on Stan Kroenke. The Rams celebrated the 10th anniversary of their return to Los Angeles after an audacious relocation that closed a strange chapter in the city's sports history. Kroenke returned a franchise that had been in Southern California for 49 seasons, privately financed a $5-billion stadium in Inglewood, and committed to large additional spending to develop the surrounding campus and a massive Rams village in Woodland Hills. A longtime NFL beat writer needed relationships with every team owner and executive, politicians, land-use attorneys and relocation-minded heavy hitters while repeatedly pressing when the NFL would return to Los Angeles.
Read at Los Angeles Times
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