"The deal, brokered by parent company Warner Bros. Discovery, gives Bleacher Report unprecedented access to game highlights, tentpole events like the draft and the Super Bowl, and digital footage. For Bleacher Report, that access isn't just about game footage - it's a chance to test new content formats, audience strategies and advertiser opportunities around one of the country's biggest sports properties. Bleacher Report has access to eight games during the season, which it is using to focus on the fan experience."
"That means coverage with a twist - tailgate antics, concourse energy, the view from the seats - content that feels less like NFL traditional footage and more like what a fan might post if they had a field pass, according to Bleacher Report's head of content Tyler Price. "We're not trying to be the NFL documenting the ins and outs of the game itself, but really we like to call it a 'virtual credential' - like how would our fans experience that time?" he said."
Bleacher Report secured an NFL partnership granting unprecedented access to game highlights, tentpole events like the draft and the Super Bowl, and digital footage. The partnership aims to boost revenue by 50% this year. Access covers eight games and enables fan-focused coverage emphasizing tailgate antics, concourse energy and seat-level perspectives. The rights include NFL in-house LCC field materials such as touchdown celebrations, player entrances and close-up equipment shots. Full game recaps and single-play highlights will appear in the BR app alongside community discussions and 25 planned show formats to create a comprehensive NFL experience. Additional content will be distributed externally to attract audiences and support new advertiser opportunities.
Read at Digiday
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