"A Super Bowl ring, in some ways, carries more prestige than the Lombardi trophy. It's certainly more permanent, as players don't have to return them after a year. Part of what's special about them, though, is their unique nature. No two years' Super Bowl rings are the same. Some are diamond-studded and gaudy. Some are subtle. And, in general, virtually no one knows how much they cost."
"Who gets a Super Bowl ring? It's not just players and coaches! Team owners have latitude to offer a Super Bowl ring to anyone they want to and that often includes cheerleaders and even janitors. And the 2020 Collective Bargaining Agreement set rules that ensured practice squad players also got a ring, though those are allowed to be of a "lesser value" should the team owners prefer."
"While the league doesn't give a figure, some reports have put the cost of a set of team rings at $5 million or so. And the fancier the owners want them to be, the higher the price. In 2015, the New England Patriots gave players a ring with 205 diamonds, which cost $5.475 million, an estimated $36,500 each ( according to ESPN). Only part of that cost is picked up by the NFL-roughly somewhere between $5,000 and $7,000 per ring. Team owners pay the remainder."
Winning the Super Bowl brings a financial bonus and grants players permanent rings that often carry greater personal prestige than the Lombardi Trophy. Each year's rings are uniquely designed, ranging from diamond-studded and gaudy to subtle styles. The NFL keeps manufacturing costs secret, but reports and examples indicate rising expenses as rings get flashier. Team owners may award rings to players, coaches, staff, cheerleaders, and even janitors. The 2020 Collective Bargaining Agreement ensured practice squad members receive rings, which can be of lesser value. Estimates place team ring sets around $5 million, with owners covering most costs and auction values often topping $100,000.
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