USC Athletics Partners with Oak View Group: A New Era of Hospitality - Food & Beverage Magazine
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USC Athletics Partners with Oak View Group: A New Era of Hospitality - Food & Beverage Magazine
"The University of Southern California (USC) Athletics Department has made a groundbreaking announcement that promises to elevate the fan experience and support for student-athletes. By partnering with Oak View Group (OVG), a global leader in live entertainment infrastructure, USC is set to enhance hospitality across its on-campus venues, including the much-anticipated Rawlinson Stadium, Dedeaux Field, and The Galen Center. This collaboration aims to excite Trojans fans and provide student-athletes with top-notch performance dining and catering."
"With a shared commitment to enhancing campus life, the partnership between USC Athletics and OVG focuses on delivering exceptional food and service that honors USC's proud traditions. As Jen Cohen, USC's Director of Athletics, stated, "This partnership allows us to honor that legacy while introducing new standards of hospitality, service, innovation to ensure world-class experiences for the Trojan Family." This sentiment captures the essence of what fans can expect: a game-day atmosphere that reflects the vibrant spirit of the Trojans, along with fresh, locally inspired menus."
"One of the highlights of this partnership is the introduction of new food and beverage offerings at concession stands. Fans can anticipate: Signature menu items that celebrate Southern California cuisine. Grab-and-go markets to minimize wait times, allowing fans to enjoy their game experience without missing a moment of action. Upgraded premium hospitality areas for alumni, special guests, and loyal supporters. These enhancements are designed to create a more engaging and enjoyable experience, ensuring that every Trojan fan leaves the venue with lasting memories."
The University of Southern California Athletics Department partnered with Oak View Group to elevate hospitality across on-campus venues including Rawlinson Stadium, Dedeaux Field, and The Galen Center. The collaboration introduces new food and beverage offerings such as signature Southern California menu items, grab-and-go markets to reduce wait times, and upgraded premium hospitality areas for alumni and special guests. Performance dining services at The Galen Center will supply dedicated dining and catering support for student-athletes. The initiative emphasizes exceptional food, service, and innovation while reflecting USC traditions and delivering fresh, locally inspired menus to create engaging, memorable game-day experiences for Trojan fans.
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