"Amid a season of setbacks and hurdles, Unrivaled has finally found a flicker of hope. The Philadelphia tour last month didn't just turn out to be the 3-on-3 league's first road stop; it brought the appeal they'd been missing since last season's success. While the tour boosted their finances by $2M, it has also opened the door for CEO Alex Bazzell to explore new opportunities, sparking a market push."
"In the context of their present situation, where their viewership has hit rock bottom, the $2M revenue breakthrough gives the Napheesa Collier and Breanna Stewart co-founded league a much-needed breathing space. Thus, to follow the same roadmap and achieve on-road success, Bazzell and Co. have looked to add another stop to the league's schedule for their upcoming games. According to reports from Front Office Sports, Unrivaled has moved its semifinals from Miami to the Barclays Center in Brooklyn."
Unrivaled generated $2M from a Philadelphia road stop that attracted a record crowd, providing financial relief amid falling viewership. The league relocated its March semifinals from Miami to the Barclays Center in Brooklyn and is adding road stops to replicate Philadelphia's success. CEO Alex Bazzell is in active dialogue with venues nationwide and sees the Brooklyn opportunity as timely because the Nets were out of town. The league plans to explore Los Angeles, Chicago, Minneapolis and other markets next year to expand audience reach and build momentum following the Philadelphia boost.
Read at EssentiallySports
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