The American Bus Association has unveiled its ambitious 2025-2027 Strategic Plan, designed to guide the motorcoach and group travel industries amid significant upcoming events such as the Ryder Cup and FIFA World Cup. This plan signifies a crucial development as the organization looks forward to its centennial in 2026, emphasizing growth and innovation. It aims to strengthen advocacy, expand networks, and enhance the workforce within these sectors, further positioning ABA to deliver value to its members and uphold the importance of group travel in transportation.
This plan launches at a pivotal moment in ABA's history. As ABA prepares to celebrate its 100th anniversary in 2026, the Board of Directors has set the organization on a path with clear purpose: to honor a century of connecting people with places while laying the foundation for the next hundred years of growth, leadership, and innovation.
This strategic plan is more than a roadmap - it's a commitment to our members and to the future of the motorcoach, group travel, and tourism industries.
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