Hershey has partnered with Shaquille O'Neal to introduce Shaq-A-Licious XL Gummies as the Official Gummy of March Madness, starting on March 16. This initiative is part of Hershey's ongoing collaboration with the NCAA, CBS Sports, and Warner Bros. Discovery Sports, aimed at improving fan engagement. The Shaq-A-Licious brand will have a strong presence at key tournament events, including the Reese's College All-Star Game, where fans can enjoy product sampling and interactive experiences, reinforcing Hershey's commitment to creating memorable game day moments for basketball enthusiasts.
"The NCAA® DI Men's Basketball Tournament is full of fun and energy, that aligns perfectly with the Shaq-A-Licious XL Gummies brand," said Dan Mohnshine, VP, U.S. CMG Marketing, The Hershey Company.
"With Shaq-A-Licious joining our other Hershey's brands as NCAA partners, we're ready to score big sweet and salty game day moments."
The announcement of Shaq-A-Licious XL Gummies as the Official Gummy of March Madness is part of Hershey's multi-year partnership with the NCAA, CBS Sports, and Warner Bros. Discovery Sports.
Shaq-A-Licious has become an integral part of the action during this massive tournament, featuring giveaways and interactive fan experiences at the Reese's College All-Star Game.
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