"After more than two decades, NBC and the NBA have revived their partnership just in time to face this new challenge. In a media landscape where fans consume sports across traditional broadcasts, streaming platforms, and mobile devices, the question is no longer about how to televise the game, but how to design an experience that cultivates the league's next generation of stars, its culture, and fandom while honoring the nostalgia that once defined the NBA on NBC."
""The consumption of sports is always evolving," Moosa says. "Whether it's social media, digital, social, streaming, we need to meet the viewer [where they are]." To solve this, the NBA and NBC-in concert with Peacock, NBC's streaming platform-are launching a new mobile-first feature called Courtside Live. It's designed to function alongside traditional broadcast and gives Peacock viewers an unprecedented degree of production control by allowing them to swipe between multiple camera angles in real time, creating a more intimate experience of games."
NBC and the NBA revived their partnership to address fragmented sports consumption across broadcast, streaming, and mobile. The goal is to design experiences that cultivate next-generation stars, culture, and fandom while honoring NBA on NBC nostalgia. The mission focuses on documenting, covering, and celebrating the game. Consumption habits are evolving across social, digital, and streaming platforms, requiring content to meet viewers where they are. Peacock and the NBA launched a mobile-first feature, Courtside Live, to run alongside traditional broadcasts and enable swipeable multi-camera viewing. Rising vertical viewing habits influenced Peacock's 2024 Can't Miss Highlights launch.
Read at Fast Company
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