"Beginning Aug. 1, Division I teams can place up to two patches of no more than 4 square inches on uniforms for regular-season games. Those are in addition to the logos already allowed for the uniform manufacturers. Rules committees for the postseason will decide how to handle March Madness, the College World Series and other playoff tournaments, with attention being paid to making sure individual schools aren't advertising for companies that compete with NCAA sponsors."
"Some NBA teams make eight-figure sums on selling parts of their team uniforms to advertisers. Sports Business Journal reported earlier this month that research has shown college football and basketball teams could earn between $500,000 and $12 million for their patches. It's the latest move for schools to help bankroll the $20.5 million in revenue they're allowed to share with players under new rules that went into play this school year."
Division I approved allowing up to two sponsor patches of no more than four square inches on uniforms for regular-season games beginning Aug. 1. The patches are additional to existing manufacturer logos. Postseason rules committees will establish separate guidelines for tournaments such as March Madness and the College World Series, with safeguards to avoid conflicts with NCAA sponsors. The policy aims to generate new revenue for athletic departments and to help fund the $20.5 million in player benefits schools may share under new rules. Estimated team earnings from patches range widely, reflecting professional leagues' advertising models.
Read at ESPN.com
Unable to calculate read time
Collection
[
|
...
]