NBA vs WNBA: How Social Media Is Amplifying Female Ballers' Influence & Marketability
Briefly

The WNBA has witnessed a remarkable increase in popularity, marked by a 322% rise in search interests last year. The entry of standout players like Caitlin Clark and Angel Reese has captivated fans, elevating the league's visibility and appeal, similar to trends seen in the NBA. As attendance and viewership numbers surge, the public's perception of women's basketball is undergoing a swift transformation, providing the WNBA with the momentum it has sought since its inception in 1996.
Caitlin Clark's entry into the WNBA has transformed public perception, creating a loyal fan base and significantly increasing attendance and viewership for women's basketball.
The WNBA's growth is driven by key figures like Caitlin Clark and Angel Reese, whose performances have captivated audiences and reignited interest in women's sports.
Read at EssentiallySports
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