"This will be my 20th All-Star and I joined the events group in 2016, so I was responsible for All-Star when it was here at Staples Center in 2018," she said. "So it's great to be back in L.A."
"Every year All-Star grows in different shapes and forms," Flatow said. "What we used to call a weekend is now an entire week. In fact, the Clippers have done an incredible job making All-Star an entire season long celebration of the game."
"We look at this as a global celebration of the game and given the unique geography of this city it's important to cover as much of the greater Los Angeles area as possible," Flatow said. "You'll see that with our key venues. "Obviously we're showcasing Intuit Dome and also the Kia Forum where we've held two All-Star Games in the past and this coming weekend we're going to hold a series of events there. On Friday night we have the celebrity game, which has always been a mainstay of our All-Star festiv"
Kelly Flatow, executive vice president and head of the events group at the NBA, noted her responsibility for the 2018 All-Star at Staples Center and her return to Los Angeles. The 75th All-Star Game in Inglewood includes NBA Crossover and has grown from a weekend into a weeklong, multi-venue celebration that blends pop culture, fashion, technology, music, and entertainment. The Clippers extended All-Star into a season-long celebration. The league launched a three-on-three tournament 75 days ahead and ran Homecourt Hoops, giving away 75 outdoor hoops daily, with final giveaways at the Rising Stars mini-tournament. Key venues include Intuit Dome and the Kia Forum, and a celebrity game will be held Friday night.
Read at Los Angeles Times
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