"It's surreal to be part of the NBA's return to NBC, a network that defined basketball for an entire generation,"
"Our goal at Enjoy has always been to bring fans closer to the game through conversation, community, and creativity - and this partnership allows us to do that on a bigger stage than ever before."
An 11-year NBA broadcast rights package prioritizes digital content and brings online creators into mainstream media. Kenny Beecham's Enjoy Basketball will air Numbers On the Board and Small Ball daily from noon to 1 p.m. ET on the NBC Sports Now FAST channel and Peacock, alongside teammate Pierre Andresen's T'd Up. Beecham will also appear on NBA on NBC game coverage. Enjoy Basketball launched in 2022 as an offshoot of Beecham's YouTube and podcast work and includes collaborators Pierre Andresen, Darrick Miller and Mike Heard. The brand has expanded into WAG Talk, merchandise and a newsletter targeting Millennial and Gen Z audiences and emphasizes positive, passionate coverage.
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