"Michael Jordan is back in the NBA with NBC, and that network brought the sounds of Roundball Rock back as well. Amazon Prime is entering the league after hiring many broadcasters who were with Turner Sports in recent years. ESPN acquired Inside the NBA, the most popular studio show in league history. The Warriors helped open the new NBA season on Tuesday night. A new 11-year, $76 billion TV deal kicked in along with it."
"With some slight deviation along the way, a good rule of thumb for how the national television schedule in the NBA will go this season looks like this: Peacock on Mondays, NBC and Peacock on Tuesdays, ESPN on Wednesdays and Prime Video on Fridays. Starting around the midseason point, there will be more Prime Video offerings on Thursdays, with Saturdays being shared by ABC, ESPN and Prime Video. Sundays will see a combination of ABC, ESPN and NBC/Peacock."
A new 11-year, $76 billion media deal reshapes NBA national broadcasts, distributing games among NBC/Peacock, ESPN/ABC and Amazon Prime Video. Broadcasters have shifted between networks, with Amazon hiring former Turner Sports talent and ESPN securing Inside the NBA. The league established a weekday pattern: Peacock on Mondays, NBC/Peacock on Tuesdays, ESPN on Wednesdays and Prime Video on Fridays, with increased Prime Video content midseason and shared weekend windows. Innovations include analysts seated near team benches and an NBA app offering near-real-time scores and live-clock graphics to reduce latency. Networks plan coordinated promotion to guide fans to games.
Read at www.mercurynews.com
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